Branding | Brand Design

Pressed Pastries

Design Challenge

The objective of Pressed Pastries is to create a fun, welcoming brand experience that brings fresh, inventive treats to busy city-goers and families on the move. With a playful yet polished design, the food truck offers quick, high-quality pastries and kid-friendly options, encouraging people to pause, connect, and enjoy something new—right from the heart of a high-traffic urban space.

Objective

The objective of Pressed Pastries is to provide a vibrant and inclusive food experience that brings people together through creativity and convenience. By serving fresh, unique pastries from a mobile truck in high-traffic city areas, the brand aims to delight families, kids, and busy individuals alike—offering quick, quality treats and a welcoming space to pause, connect, and enjoy.

Card

Togo Packaging

Truck Rendering

Results

The Pressed Pastries brand effectively captured the spirit of exploration and everyday joy through its vibrant design and accessible, on-the-go offerings. By catering to families, city dwellers, and curious food lovers, the food truck created a playful and welcoming atmosphere, positioning its fresh pastries as both a treat and a moment of connection in the hustle of daily life.