Advertising Campaign | Branding/Campaigning

Grow Your _______

Design Challenge

The objective of the Moleskine Wellness Journal campaign is to inspire personal growth and self-discovery through intentional reflection and mindful planning. By positioning the journal as a high-quality, personalized tool for wellness, the campaign aims to create a meaningful brand experience that empowers individuals to track their goals, nurture their mental and emotional health, and reconnect with their inner potential. Through thoughtful design and storytelling, the campaign invites users to “Write Your Way to Wellness” and grow into the best version of themselves.

Objective

The objective of the Moleskine Wellness Journal campaign is to promote intentional living and personal growth by offering a refined journaling experience that supports mental, physical, and spiritual wellness. Through a series of thoughtfully crafted ads and interactive touchpoints, the campaign encourages individuals to explore their goals, reflect on their journey, and reconnect with their inner selves. By emphasizing high-quality design and the power of self-expression, the brand aims to position the journal as a trusted companion for those seeking clarity, balance, and mindful progress.

Main Campaign Graphic

Branded Journal Cover